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MENA buyers among international visitor targets
Interest in the 2026 fair is already reflected in stand sales. Around 3 months before the opening, 90% of exhibition space had been sold, while organizers expect 80,000 domestic and international visitors.
Visitor outreach is focused on Germany, Belgium, Greece, Romania, France, Italy and Poland, alongside the United Arab Emirates, Morocco, Qatar and Saudi Arabia. The four MENA markets are part of the fair’s wider effort to attract professional buyers from different regions to Istanbul. The country mix gives the event a regional dimension spanning Europe and MENA.
“British nationals ranked first in Betterhomes’ Dubai transaction data for March and April 2026, ahead of Indian, Australian and Egyptian buyers. While such rankings show the prominence of British demand, wider research provides another layer by examining buyer intentions and spending power.”
The region’s interest in the forum is reflected in the composition of its delegations. In previous seasons, the MENA region was represented by speakers from Jordan, Qatar, Lebanon, Morocco and the UAE – including association leaders, designers, fashion business representatives and professors, for whom Moscow became a gateway to new dynamic markets. The upcoming season will feature Khulood Khoory, Director of Design Department at Dubai Culture and Arts Authority, Susan Sabet, Board Member and Secretary General of Egypt Fashion Week, Hind Joudar, CEO of Maroc Fashion Week, Senan Kamel, Founder and CEO of Baghdad Fashion Week and Head of Baghdad Organization for Arts and Culture (Iraq), as well as Shirene Rifai, Founder and CEO of Jordan Fashion Week.
The agreement, signed in Taicang, China, establishes a long-term technology partnership with contractual capacity to supply up to 10,000 humanoid robots per year over the five-year term, subject to adjustment based on project progress, technical validation, and the expansion of commercial applications. For Manuel Zau Polo, President of No Competition Infinity Gaming, the partnership marks a significant step in the company’s strategy to connect digital environments with real-world applications.
The School of Cyber Defense Competition 2026, organized by Tech Firm Technology LLC in collaboration with the Dubai Electronic Security Center (DESC), is back for its second edition. This year, the competition will focus on real-world incidents, practical solutions, and artificial intelligence. University students aged 17 and above across the UAE are encouraged to participate in teams of up to five members. The live final will take place on 18 September 2026 at GISEC Global, with a total prize pool of AED 20,000. Details and registration can be found at https://scd.techfirm.ae/.
TCL launches the VoxIN JetMax AC in the UAE, featuring AI energy saving, powerful cooling and advanced airflow technology designed for extreme Gulf heat.
Under the agreement executed with media conglomerate The Walt Disney Company, participating restaurant locations will launch three limited-time personal pizzas inspired by iconic characters from the feature film. The promotional menu features the Space Ranger Roni topped with double pepperoni, the Sheriff’s Round Up featuring barbecue sauce and grilled chicken, and Reach for the Pie topped with Italian sausage and banana peppers. Additionally, locations in the United States will introduce a custom Rootin’ Tootin’ Ranch Dip cup. The campaign includes collectible character items featuring Woody, Buzz Lightyear, and Jessie, available alongside eligible menu purchases across 43 participating global territories.
The Big Idea: Consumer Choice Is the Most Valuable Signal in Modern Advertising
Digital advertising has long relied on inferred signals like browsing history. Truecaller Pulse replaces guesswork with declared choice, allowing brands to ask consumers directly what they want.
When consumers declare their intent, every part of a campaign; planning, targeting, and messaging becomes significantly smarter and more efficient.
Delays happen. Technical faults happen. Aircraft sometimes return to their point of departure for legitimate safety reasons, and no responsible passenger would ask a captain to compromise safety merely to protect a timetable. But safety cannot become a catch-all alibi for everything that follows. It may explain the return to Dubai. It does not explain the confusion, indecision, deteriorating hygiene or gradual abandonment of families with infants, elderly travellers and passengers with onward connections. What followed was not merely a disruption. It was neglect with a flight number.
Newszy: Riyadh, Saudi Arabia – Dun & Bradstreetrecently announced a collaboration with Anthropic to bring D&B risk data directly into Claude, in a…
